Innovation in Companies
Making Innovation Work
There are no secret formulas when it comes
to innovation – every company has to determine its own strategic
path. Nevertheless, the way in which you combine strategy, processes,
metrics, incentives and leadership is paramount.
Executive Summary
Innovating effectively within a company involves realizing that
how you innovate determines what you innovate, the author argues.
In this article, Prof. Dávila takes a look at the key elements
in creating successful innovation “mixes:” networks,
processes, measures, incentives and leadership,
and explains why these areas need to be tailored to fit specific
circumstances.
Companies often fall short in the area of innovation
because they do not fully understand the relationships between
these different dimensions. When this happens, only the company’s
leadership is to blame.
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