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Improving Management Vision
High-Resolution Management

A new approach to management is emerging hand-in-hand with new tools such as RFID, GPS and digital technologies: high-resolution management. What effects will such technologies have on the art of managing?

Executive Summary
In this article, Prof. Brian Subirana et al. explains why new breakthrough technologies are sharpening managers’ focus on the supply chain. Just as advances in digital photography can enable a zoologist to discover and document a new species, tools such as RFID and GPS can help managers gain a more detailed view of their companies’ operations.
This dramatically improved perspective will have an important impact on how managers make decisions. With access to more accurate information, management will be able to move freely from macro to micro levels and will be able to measure, plan and act accordingly. Furthermore, the scale at which businesses operate will be “lowered” and businesses will start to see greater fragmentation of their markets, products, points of distribution and supply chains.


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Brian Subirana
Professor of Information Systems
IESE Business School
BSubirana@iese.edu

Sanjay Sarma
Auto-ID Laboratories,
MIT, Dept. of Mechanical Engineering

Elgar Fleisch
Swiss Federal Institute of Technology, and Institute of Technology Management, University of St. Gallen