10 Years Following the Death of Prof. Pérez López
What Did Pérez López Say That Was Different?

Everyone who met Prof. Juan Antonio Pérez López as a student or a participant in an IESE program knew that he was not the stereotypical management professor. He had a personality and a way of seeing world that was unique, and he sought to apply his conceptual framework to the analysis of decision making in business. But what actually made him different?

Executive Summary
The author reflects on the late IESE professor Juan Antonio Pérez López and his groundbreaking work, 10 years following Pérez López’s death. Professor Josep M. Rosanas highlights the originality of his focus and the contributions that he made toward business education: the focus on management that starts with the person, the recuperation of virtue as a key element in the organization at all levels and decision making that takes a holistic view of the company.

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