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The International Advisory Board, created in 1989, advises IESE management
in all areas related with changes in the world economy and business management.
During the last year, Leif Östling, president of the Swedish multinational
Scania CV AB, has joined the Board.
The existence of the International Advisory Board is a reflection of
IESE's growing international focus, which is based on research and a direct,
close relationship with large business groups. Some of the most emblematic
manifestations of IESE's international strategy are precisely its international
publications and the International Advisory Board itself.
In the meeting held on February 14, the Board's members have reflected,
among other issues, on the lack of new job creation in Europe, the Monetary
Union and European opportunities.
Job Creation
The cause of the lack of job creation is considered to lie more with
the excessive weight of the Welfare State than in a lack of entrepreneurship
or economic and human resources in Europe. The Welfare State needs to be
brought down to a size that does not stifle the potential of the private
sector and civil society as a whole.
What needs to be done, in the opinion of the IESE International Advisory
Board's members, is to create the conditions that directly facilitate job
creation and not rely solely on economic growth bringing job creation with
it as a direct consequence. To believe that the single market and the single
currency will solve the problems facing the European economies is to show
a lack of vision.
The situation in Germany with an unemployment rate of 12.5%
is an alarm signal that should alert European governments and societies.
It would be a mistake to try to maintain the status quo so as not to interfere
with destabilizing factors in the path towards the single currency.
Looked at from any angle, there is no doubting that not enough attention
has been paid to solving the unemployment problem. Since Delors' White Paper,
no coherent plan has been drawn up, neither at national nor European level,
to solve this serious problem.
Any serious attempt to solve the unemployment problem must accept that
the European Welfare State is not perfect, as neither is the American one.
Reforms must be demanded and made urgently. Reforms that cannot ignore what
employers think about the legal framework regulating labor relations as,
in the final analysis, they are the people who create jobs. We are not advocating
free dismissal but we do think that the recruitment and termination system
should be made more flexible. In this aspect, it is important to take into
account what the SMBs think as they are the primary source of job creation;
the large and multinational companies are tending to reduce employment,
although it is also true that they generate it through outsourcing.
Given the insufficiency of the reforms implemented to date, the private
sector has reacted by replacing labor with capital, which increases capacity
and productivity which is good for the economy but limits job
creation.
In the opinion of the IESE International Advisory Board, a broad, EC-wide
political consensus is required, first, on the urgent need to reform the
Welfare State and, second, on such reform's contents. This reference framework
should enable each country to act with autonomy and take the steps that
its particular conditions and situation require.
Monetary Union
On the subject of Monetary Union, the IESE International Advisory Board
considers that its chief advantage lies in the discipline that the Maastricht
criteria impose on Governments and the various social actors. It is a grand
project with a solid political basis but insufficient economic justification.
In this context, it would be useful to compare the attitudes of the United
States and Europe. Thus, in the United States, budget discipline is being
implemented simply because they are convinced of the benefits it brings,
while in Europe, economic discipline is defended on the basis of a monetary
goal that is only justified in a political context. Thus, it is not acknowledged
that budget and inflation control are good things in their own right and
vital for the long-term growth of a healthy economy.
European Opportunities
In recent years, Europe has fallen into a kind of Europessimism. Long
gone are the times when it was gearing up to play a recognized role in world
leadership, backed by its technological, human and economic capacities.
The devastating effects of unemployment, which now affects all countries,
including Germany, have led to a loss of confidence in European citizens'
possibilities. However, one must not fall prey to pessimism. The world and
the major markets of Asia and America are open and avid for products, services
and investments that Europeans can provide.
We are not in the 60's, when people talked about the American challenge
and the lack of European leadership. Europe can and must regain its rightful
position as leader, providing it can lose a little weight and is prepared
to compete more and better. The proof is that those companies that realize
this and act are very successful. But to go beyond the individual success
story to globality, the politicians must also cooperate. An example of this
could be the attitude of the Democrat president Bill Clinton, who is channelling
the growth of the American economy by restricting the weight of the public
sector, with the declared goal of achieving a balanced budget by the year
2002. |
What is the International Advisory Board?
In 1989, IESE established an International Advisory Board, composed of
Chairmen and CEOs of international corporations from Europe, Asia and the
Americas. Their role is to advise IESE management about everything related
to the world economy and business management.

KEY POINTS
Job Creation
A broad EC-wide political consensus is needed to reform the Welfare State.
Monetary Union
It is a grand project with a political basis, but lacks economic justification.
European Opportunities
The world and the major markets of Asia and America are open and avid
for products, services and investments that Europeans can provide.
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