International Senior Executive Programs New frontiers for IESE In 1997, IESE will expand the scope of its international senior executive programs to more venues than ever before. Five different programs will be offered this year, spanning three continents ­Europe, Latin America and Asia Programs to be offered in 1997 For more information "The expansion reflects a growing interest among companies for compact executive education programs with an international focus, as well as IESE's commitment to the international joint venture approach", said Stein Jacobsen, director of international corporate relations at IESE. The programs are held in collaboration with several other institutions: Harvard Business School, the University of Michigan, Stanford University, the China-Europe International Business School (CEIBS) and Instituto de Altos Estudios Empresariales (IAE). "Overall, almost 200 participants from over 30 countries were drawn to the programs in 1996. The compact time frame ­between one and two weeks­ along with highly relevant content and innovative teaching methods appealed to many of the participating companies", Jacobsen said. Both programs piloted in 1996 ­Strategic Management of Technology-based Companies (SMTC) and Global Program for Management Development-China­ (GPMD) attracted a diverse mix of executives and managers and were given high marks for quality and relevance by the participants. SMTC is unique in that it offers managers the first-ever compact general management program specifically designed for technology ­intensive companies. Last year's participants came from a variety of sectors including electronics, telecommunications and pharmaceuticals. Debuting this year will be Achieving Breakthrough Service-Latin America, which builds upon the ABS program held in Mont Pelerin, Switzerland, with a focus on Latin American markets.   Juan Roure, IESE, in the SMTC Program; C. K. Prahalad, Harvard, in GPMD Program; Warren Hausman and Robert Carlson, Stanford, and José Luis Nueno, IESE Programs to be offered in 1997 · Achieving Breakthrough Service-Europe (ABS) In collaboration with Harvard Business School. June 22-27, Mont Pelerin, Switzerland. · Achieving Breakthrough Service-Latin America (ABS) In collaboration with Harvard Business School and IAE. September 28-October 3, Bariloche, Argentina. · Global Program for Management Development - Europe (GPMD) In collaboration with the University of Michigan. June 29-July 11, Barcelona, Spain. · Global Program for Management Development - China (GPMD) In collaboration with the University of Michigan and CEIBS. October 26-November 7, Shanghai, China. · Strategic Management of Technology-based Companies (SMTC) In collaboration with Stanford University. August 31-September 12, Barcelona, Spain. For more information Stein Jacobsen, Director of International Corporate Relations, IESE. tel.: +343 253 4200 fax, +343 253 4343 email: jacobsen@iese.es internet: http://www.iese.es

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