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More than 150 professionals from 30 countries met at IESE's Barcelona
campus to attend EurOMA's 4th International Conference.
During the congress, the association's members attended the presentations
of papers and took part in discussions on teaching and research in the field
of Operations Management.
The theme of this year's conference was: "Managing Service Operations:
Lessons from the service and the manufacturing sectors". Over a period
of four days, almost 100 articles were presented. These were discussed in
parallel sessions held on Monday and Tuesday.
Wednesday began with a presentation of teaching materials on the subject
of services management by IESE Professor Luis Mª Huete. The day ended
with a visit to the first Spanish theme park, Port Aventura, situated between
Salou and Vila-Seca (Tarragona).
During the visit, the participants in the 4th Conference were welcomed by
the park's managers and had the opportunity to learn first hand about the
challenges of managing Port Aventura. Professor Earl Sasser, from Harvard
Business School, gave the conference's centerpiece lecture on the state
of the art of service company management, following the lines of his recent
book "The Service Profit Chain".
The Conference's attendees also visited the Palau de la Generalitat, where
they were met by the Catalan government's Finance Minister, Antoni Subirà.
The Minister thanked the congress's organizers and EurOMA's president for
having chosen IESE, Barcelona and Catalonia as the venue for this year's
congress. Antoni Subirà accompanied the visitors in a stroll around
the Palau de la Generalitat.
The visit concluded with a cocktail in the Pati dels Tarongers before leaving
for the Llotja de Mar's Gothic salon for the gala dinner.
The papers read at the congress have been included in a book edited by professors
Jaume Ribera and Mª Julia Prats and published by IESE on behalf of
EurOMA. The book is on sale at IESE's bookstore
What is EurOMA
Its roots
The European Operations Management Association (EurOMA) was formed in 1993,
taking as its starting point the English association OMA-UK, which had been
operating since 1984. EurOMA is Europe's leading professional association
and includes among its membership academics and managers interested in the
development of Operations Management. IESE professor Jaume Ribera is a founder
member of the association and is a member of its executive board.
International meetings
EurOMA organizes a yearly international congress. The previous years' congresses
were held in Cambridge, Twente and London.
Next year's congress will be held in June 1998 in Dublin. EurOMA also sponsors
a series of thematic conferences during the year and the publication of
a quarterly newsletter and a scientific review, the International Journal
of Operations and Production Management.
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More than 150 professionals took
part in EurOMA's
4th International
Conference
Professor Earl Sasser, from Harvard
Business School, gave the conference's centerpiece lecture on the state
of the art of service company management
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