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The 17th Annual International Conference of the SMS is entering the final
stages of preparation. On October 5 next, the Juan Carlos I Hotel will become
a meeting point for more than one thousand "business experts"
from all over the world.
The number of papers received has confirmed interest in the Barcelona conference:
"Managing in an Interconnected World". With almost 650 communications,
the number of presentations beats last year's conference held in Phoenix
(Arizona).
Little World
For three days, entrepreneurs, executives, consultants and academics will
discuss the impact of continued growth of the world economy, the dispersal
of com-panies' activities all over the world and the role of technology
as a nexus in an interconnected world.
General and specific issues of general management will be discussed in plenary
and parallel sessions, applying both business practice and research.
The program has been organized to cover a period of three days. During the
first day, Monday, October 6, plenary sessions will be held. On Tuesday,
October 7, and Wednesday, October 8, the conference will be divided into
panel, paper and poster sessions dealing with different themes of the Barcelona
conference.
Poster sessions cover the more specialized subjects with plenty of time
for the informal exchange of ideas. Paper sessions consist of four papers
on the same subject under a common heading. Finally, panel sessions will
deal with the broad issue of integrating the views of academics and practitioners.
Thus, at any given time, the participants will be able to choose between
eleven different sessions, organized so as to enable them to follow their
line of interest throughout the entire conference.
Plenary Addresses
The conference will be opened by the Right Honorable Jordi Pujol, President
of the Generalitat. Carlos Cavallé, IESE's Dean will give the introductory
lecture, which will link the conference's subject with the conclusions of
the last meeting. Professor Cavallé will analyze the cultural roots
of our Western culture and their impact on business development and the
concept of strategy.
Peter Job, Chief Executive of Reuters,
will discuss the role of information in global companies. His position as
Chief Executive of Reuters, as well as the experience he has gained in countries
all around the world, make him particularly qualified to address the complexities
of managing the information overload in an interconnected world.
Kevin Coyne, a director of McKinsey & Company,
will discuss the limitations of the traditional strategic models in the
development of strategies in an increasingly complex, flexible and -almost
always- uncertain environment.
Kevin Coyne will introduce McKinsey's new model: McKinsey Strategy Theory
Initiative. This firm has spent the last 2 years developing an integrated
model that is comprehensive enough to describe today's complex business
landscape -and to produce successful strategies.
Pedro Luis Uriarte, BBV's Chief Executive
Officer, will review the "1,000 Day Program" currently being implemented
in the bank to increase the value offered by the bank to its shareholders,
human team, clients and society.
The first session of the afternoon will approach the subject of the European
Union. To analyze the consequences of Maastricht, the SMS has invited a
very distinguished speaker, Norbert Walter, Chief Economist of a large German
bank, who will provide the Central European view on the issue.
Tim Bell, Director of KPMG Peat Marwick,
will talk on the KPMG Business Measurement Process, a new auditing procedure
that reorientates the auditor's focus on the client's strategies, business
objectives, business processes and key business risks. The panel will discuss
the key elements of the models that view the world economy as a complex
web of interrelationships.
World of choice
Kees J. Storm, Chairman of Aegon's Executive
Board, will present the philosophy that has driven the success of one of
the world's largest insurance companies.
Finally, Professors Christopher Bartlett and Sumantra Ghoshal will talk
about the organization man to the individualized Corporation through the
experience of large companies such as 3M,
ABB, Intel,
Canon or McKinsey. |
The Strategic Management Society (SMS) is a
non-profit professional organization whose 2,000-strong membership consists
of entrepreneurs, executives and academics from 45 countries
The organizers seek to discuss general and specific
issues of general management through plenary and parallel sessions, applying
both business practice and research
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