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Claustro
BREVES
Minister of Industry visits CEIBS
Career Management Center
Management in Health Institutions
Two IESE case studies win efmd prizes
Minister of Industry
visits CEIBS
Professor Pedro Nueno, Sergio Balcells, IESE
exchange student, Josep Piqué, Spanish Ministry of Industry and Energy,
Enrique Gibert, Sergi Quintó, and Gabriel Sáenz, IESE exchange
students |
On November 1, 1997, Josep Piqué, the Spanish Minister of Industry
and Energy, visited the China Europe International Business School (CEIBS),
in Shanghai, where he gave a talk on the re- structuring of the public sector,
which is currently an area of intense debate in China. IESE is one of the
member schools of the CEIBS's Academic Board.
In the photo, Mr Piqué appears beside four 2nd year IESE MBA students
who are taking part in the MBA exchange program between IESE and CEIBS.
During the second year of their MBA, IESE students have the opportunity
of spending a term in a foreign school of acknowledged repute (Chicago;
Wharton; London Business School; University of California, Los Angeles;
Berkeley; Kelo-Tokyo; IPADE; CEIBS-Shanghai, etc.).
Mr. Piqué discussed the differ-rent industrial restructuring and
privatization approaches that his ministry had implemented. Differ-ent business
situations had requir-red different formats. The Minister mentioned, for
example, cases such as Endesa, Aceralia and Santa Bárbara. After
the decision made in the last Communist Party congress to slowly but surely
rationalize the inefficient public sector, the Chinese government authorities
are keenly interested in learning about the models that have worked elsewhere.
Career Management Center
El pasado 19 de noviembre, el director general del IESE, Carlos Cavallé,
acompañado de Jordi Canals, director asociado, y Eduardo Martínez
Abascal, director del Programa MBA, inauguraron oficialmente las nuevas
instalaciones del Departamento de Salidas Profesionales en la sede del IESE
en Barcelona.
La nueva sala de consulta pone a disposición de los alumnos del MBA
10 ordenadores, 2 faxes y 3 des-pachos equipados con teléfonos, a
fin de facilitar a los alumnos su contacto con las empresas.
En esta sala se ha centralizado toda la información referente a empresas
y sectores, así como material genérico relacionado con las
carreras directivas. Todos los ordenadores disponen de acceso a Internet
y se facilitan las direcciones de unas 500 empresas, actualizadas continuamente.
Los alumnos dispondrán de una base de datos que facilita y localiza
la información existente de unos 700 registros.
Según Patricia Ferrando, directora del Departamento de Salidas Profesionales,
las nuevas instalaciones no sólo equiparan, sino que superan a las
de otras escuelas de alto nivel. "Espero, comenta, que faciliten el
proceso de búsqueda de trabajo a los alumnos de primero y segundo
del MBA."
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Management in Health
Institutions
In the week of October 20-25, a group of 33 managers of the health sectors
of Argentina, Uruguay and Chile, attended the International Mod-ule of the
Management of Health Institutions at the Barcelona Campus of IESE. This
week was the final act of a six-month, one day per week course organized
by the Universidad Austral in Argentina. The participants followed this
one-week course with case discussions and lectures focused on three main
areas: Quality management in Health Care, Conflict Resolution in Personnel
Management, and Technology Management. In the last two days, the participants
were introduced to issues related to the Span-ish Health System structure,
and visited the Institut Dexeus, the Mútua de Terrassa, and the Clínica
Universitaria de Navarra.
The course was organized by Professor Juan Carlos di Lucca, from the Universidad
Austral and Professor Jaume Ribera, from IESE. Professors Santiago Alvarez
de Mon, Carlos García Prat, Josep Valor, and Dr Magda Rosenmöller
completed the course faculty.
Two IESE case studies
win efmd prizes
"The Internationalization of Telefónica España S.
A.", by IESE professors Joan Enric Ricart, Carlos García Pont
and Christian Knief won the efmd prize in the cat-egory of international
business.
"This case study of Telefónica" says Professor Joan
Enric Ricart describes the competitive position and strategy of Spain's
telecommunications service provider. Until recently, the company enjoyed
a monopoly and confined its operations to the Spanish market. Rapid technol-ogical
change and the process of re-regulation in many countries mean the industry
has also undergone fundamental change. Competition has increased and many
companies have internationalized and forged a great number of strategic
alliances."
"Farggi", a case study by IESE Professor Lluís G. Renart
and Francisco Parés, won the efmd prize in the category of retailing.
Häagen Dazs opened its first Spanish ice cream parlor in Barcelona
in August 1992. Farggi, a small Spanish family-owned company opened its
own first luxury ice cream store just a few blocks away in July 1993. According
to a Häagen Dazs executive, Farggi had been their best, fastest and
most thorough emulator anywhere in the world. How did they do it? IESE Professor
Lluís G. Renart provides some of the answers. "This case study
is an example of how a small local company can compete against a very large
multinational corporation", he says. |
Carlos Cavallé appointed to the efmd board
Professor Carlos Cavallé, IESE's Dean, has been appointed a board
member of the efmd (European Foundation for Management Development) board
member. The efmd is an international association with scientific and pedagog-ical
objectives open to institutions and other organisations active in Europe
in management development, and to persons who have a professional interest
in management development.
Medalla de oro
El día 3 de diciembre, el Gobierno de Navarra hizo
entrega de la Medalla de Oro a la Universidad de Navarra. Esta distinción,
la más alta que otorga la Comunidad Foral, se concedió por
&laqno;el excepcional servicio prestado por la Universidad a Navarra, por
su aportación al progreso científico, industrial, cultural,
educativo y socioeconómico». El Gobierno de Navarra valoró
también &laqno;los puestos de trabajo creados y los recursos que
obtiene de otras regiones, así como el haberse convertido en un ámbito
de referencia sanitario gracias a la Clínica Universitaria, centro
hospitalario de alto nivel asistencial y clínico».
Nuevo Vicerrector
El profesor Manuel Casado Velarde ha sido nombrado Vi-cerrector primero
de la Universidad de Navarra. Catedrático de Lengua Española
de la Universidad de La Coruña, es licenciado en Filosofía
y Letras y doctor en Filología por la Universidad de Sevilla.
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