MBA
February 5-7, 1998The third International Case Competition
The third International Case Competition, organized by IESE and sponsored by the management consultant firm, Arthur D. Little, was rated to be a resounding success by all the participants, judges, and organizers. Michigan now joins Rotterdam School of Management (1996) and The Ivey School of Business (1997) in winning this competition.
This year's event, initially developed by a group of IESE students in 1996 and supported for the second year running by Arthur D. Little, brought together five world-renowned business schools: Chicago (USA), Duke (USA), Ivey (Canada), Michigan (USA) and Rotterdam (Netherlands). Since IESE was the organizing school, it did not compete.
On Thursday 5th, after a briefing on the background of the case, students retired to their study rooms to prepare their analysis and recommendations in both oral and written form. The case centred round one of Spain's leading companies in the automobile industry, SEAT. Participants were asked to assess the various options open to the company to continue growth in 1990. The authors of the case are two IESE Professors: Pedro Nueno and Jordi Canals. The teams presented their written analysis and recommendations to the panel of judges on the following evening. On Saturday morning, each team made their presentation which lasted about 30 minutes.
The Arthur D. Little representatives on the panel were Fred Decker, Director of the consulting firm's European Training Center in Brussels, Robert Crooker, Senior Manager in Germany, and Josep Ros, Associate Manager in Madrid, and IESE was represented by Professor Brian Subirana.
IESE's unique International Case Competition provides a platform to enable present and future management professionals to meet each other and share ideas. Case studies, of course, have been part of the Anglo-Saxon legal system for hundreds of years, and more recently have been found in areas such as business, medicine and social work. The case method in business is slightly different from its legal predecessor. Through an analysis of the evidence, conclusions are reached and recommendations given. The significant feature ot the case method of analysis, according to Dr. Thomas Raymond, former professor at Harvard Business School, is the uniqueness of each situation. Raymond further states, "Carry-over value from one analysis to the next stems primarily from the accumulation of experiences in the thinking and reasoning processes applied to each different set of facts." As the teaching methodology at IESE is based primarily, though not exclusively, on the case method, the International Case Competition is seen as a complement which advances this logical thinking and problem solving process among our students.
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