A FONDO | ES NOTICIA | AGRUPACION | PUBLICACIONES |
	A fondo Intrategy and business survival Are we ready for the next crisis? Long-lived companies give top priority to the development of their people. These companies form genuinely multifunctional, multicultural learning communities that facilitate the diffusion of new ideas throughout the organization Es noticia en el IESE International Advisory Board In the course of its annual meeting, held at the Barcelona campus on February 27, the IESE International Advisory Board analyzed the situation of the world economy and the main problems facing it. International Senior Executive Programs Approximately 150 senior top managers participated in IESE´s International Senior Executive Programs in 1997. The participants came from many of the world´s top companies and from all over the globe. Noticias Carlos Cavallé chairman of EQUIS Awarding Board. A new edition of the IFPD Program. Breves NTT's Director visits IESE. MBA The third International Case Competition People who can see tomorrow today Agrupación de Miembros Programa de continuidad Continuous Education Program On Friday, February 13, the Alumni Association held a Continuous Education Program session in London. IESE's professor Jaume Ribera talked about the operationalization of marketing concepts: customer satisfaction, customers loyalty, service quality and customer perceived value. Publicaciones The diffusion of business knowledge In 1995 a group of management experts gathered in Barcelona to look into the question of how organizations obtain, adapt and use different kinds of knowledge. Three years on, the result, a volume entitled The Diffusion and Consumption of Business Knowledge edited by IESE's Professor José Luis Alvarez, has now seen the light of day.
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