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International
Executive Education
To lead
companies successfully, the CEOs have to understand the Internet
themselves
Electronic commerce
is one of the issues covered in the program "Strategic Management
in the Information Age". Designed for CEOs and their Information
Technol-ogies (IT) executives, the program also delves into themes
such as delivering goods and services, customer service and loyalty,
individ-ual and organizational learning, and adapting to internal
and external change. The program includes three world-renowned
MIT faculty members: Lester C. Thurow, Michael M. Scott Morton
and John Rockart.
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JOSEP
VALOR
Josep
Valor is Professor of Information Systems at IESE, with extensive
experience in research, teaching and con-sultancy in the fields
of Information Systems, Information Technology, and Health Management.
He holds a PhD in Operations Research from MIT and a ScD in Medical
Engineering from the Harvard-MIT Division of Health Sciences
and Technology. In 1992-1993 and 1996-1997, he was Visiting Professor
of Management at MIT. |
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LESTER
C. THUROW
Jerome and Dorothy Lemelson
Professor of Management and Economics and Dean Emeritus, Thurow
describes himself as an economics educator. In addition to his
academic appointment, which focuses on public finance, macro-economics,
and income distribution, he clarifies and illuminates the discipline
of economics for the lay public and provides informed commentary
on public policy issues and the state of the economics. |
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MICHAEL
S. SCOTT MORTON
Professor of Management,
Scott Morton is concerned about organizational and structural
changes that US firms must make in order to compete successfully
in the global marketplace. Research conducted by the Management
in the '90s Research Program, which he founded and directed,
challenged the ways Americans approach their work |
Resumen
The impact of the Internet on all areas of business from pricing
to distribution to advertising has become clear and far-reaching
(see Iniesta and Díaz Bernardo, Revista IESE, March, 1999).
Yet many "traditional" CEOs, from both small businesses
and large corporations are still hesitant to embrace the Internet
as a major part of their business strategy. What are the main
reasons? And how can CEOs take assertive steps toward leading
their companies into the information age?
Fear of technology is one ob-stacle many CEOs still have to overcome,
saids Josep Valor, director of IESE's program for senior executives
held with MIT's Sloan School of Management: "Strategic Management
in the Information Age". Held for the second time this year,
May 30-June 4, the program brings together CEOs and senior IT
ex-ecutives for a close look at how IT can be leveraged to make
more effective decisions.
Companies participating in this year's edition include America's
Hewlett Packard, Switzerland's Dow Chemical, Italy's Nolan Norton,
France's KSB, Canada's Motional International, among others. |
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