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Make forecasts to take decisions
It is necessary
to make forecasts in order to take decisions in the proper way.
Only by making the necessary forecasts can we plan, control,
correct and learn.
Miguel A. Ariño
is a Professor in IESE's
Managerial Economics Department.
Resumen:
In order to take the
right decisions it is important to make the right forecasts.
Only then may one control and learn. Forecasts vary according
to what one wants to plan and they require varying levels of
accuracy, depending on what matters one intends to cover. Furthermore,
it is advisable for the forecasts to be made by the people most
involved in the matter. The forecasting method depends on the
life-cycle of each product and type of product. Forecasts are
made using quantitative techniques as we as qualitative methods..
Para tomar decisiones correctas es imprescindible contar con
buenas previsiones. Sólo así se podrá controlar
y aprender. Las previsiones son distintas en función de
qué es lo que se quiere planificar y requieren un grado
de precisión diferente, dependiendo de los asuntos que
se pretendan abarcar. En segundo lugar, conviene encargar las
previsiones a las personas más implicadas en el asunto.
El cómo se realicen las previsiones depende del ciclo
de vida del producto y del tipo de producto. Las precisiones
se hacen utilizando tanto técnicas cuantitativas como
cualitativas. |
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