For anyone who wants to be a leader...

Never has it been so clear as it is now to academics, employers and managers that management is service, that a true leader is a person who exercises his or her power in order 'to serve' others and not 'be served' by them

Juan Carlos Vázquez-Dodero
is Professor in the Department of Control at IESE.

Resumen:

This article analyses the past, present and future of corporate ethics, based on the observations made at the recent Ethics Colloquium held at IESE. The author believes that we are living through a positive renaissance of ethics, although he points out several aspects in which the experts have "come unstuck", such as the confusion between ethics on the one hand and a set of prohibitions or minimum behaviour levels on the other. In spite of these obstacles, the author's conclusions are encouraging: we are making firm progress as regards the demands of our society, which requires greater responsibility from management and behaviour which is more efficient and fair.

Se analiza el pasado, el presente y el futuro de la ética empresarial a partir de las reflexiones del último Coloquio de Ética celebrado en el IESE. El autor considera que vivimos un positivo renacimiento de la ética, aunque destaca algunos aspectos en los que los expertos "se han atascado", como por ejemplo, la confusión de la ética con un conjunto de prohibiciones o de comportamientos mínimos. A pesar de los "atascos", la conclusión es alentadora: avanzamos con firmeza en la demanda social que pide a la dirección mayor responsabilidad y un comportamiento más eficaz y justo.

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