E-Money

Following a brief introduction dealing with the definition of electronic money and its charasteristics, the author makes a complete inventory of the different iniciatives that are currently being developed in respect of payment both by card and via software.

Logistic and B2C

The physical world, the world of the combustion engine, staircases, mailboxes, kilograms and volum is not a good match for the new economy

Relacinal Marketing

Relational marketing represented a significant advance on the concept of traditional or transactional marketing. With the arrival of the Internet Age, these expectations have been confirmed, and the wide range of possibilities has been extended still further.

The impact of the Internet on company operations management

Among various these changes, he makes special mention of the sudden disappearance of steps which do not contribute sufficient value to the production chain, the disappearance of distances for certain products and services, the growing personalization of products and services offered and the progressive organization of a company’s activities through projects.