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Towards sustainable development.
The first premise for sustainable development is that there is no point in a company being supposedly consistent in its principles unless it is successful from a financial point of view. Sustainable development relies on a balance between financial, environmental and social elements. In other words, financial prosperity cannot be achieved at the expense of the environment or society, nor, by the same token, can social or environmental progress be made at the expense of other variables
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Los autores reflexionan sobre el concepto de desarrollo sostenible, señalando los principales factores que frenan su evolución. En particular, exponen las principales causas que explican la falta de interés de la alta dirección por los temas medioambientales y los factores contextuales que se refieren a la sociedad en general (administración, consumidores, etc.). Por último, los autores señalan algunos cambios que podrían impulsar el desarrollo de este modelo de sociedad económica. | | 
Joan E. Ricard
Profesor, IESE, Departament
of General Management
ricart@iese.edu | | |
The authors reflect on the idea of sustainable development, pointing out the main factors that are currently impeding its evolution. In particular, they expose the main reasons for the lack of interest shown in senior management circles regarding environmental issues and the contextual factors that relate to society in general (administration, consumers, etc.). Finally, the authors indicate certain changes that could aid the development of this economic and social model. |
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