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Interview with Professor Pankaj Ghemawat
and Joan Enric Ricart
Narrowing globalizations topics
For years, there was a widespread belief that everyone, everywhere
wanted the same thing. Globalization was fashionable and people
tended to believe that we were moving towards a perfectly integrated
planet. Yet, according to IESE Visiting Professor Pankaj Ghemawat
and IESE Professor of General Management Joan Enric Ricart, international
events like the Asian crisis and the September 11 terrorist attacks
have complicated the equation. Globalization is no longer as simple
as it once seemed.
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