International
Executive Education: In Company Programs
Standing
on your own two feet
Since its spin off in 2000, Visteon
is facing the challenge of functioning as an independent company.
The Leadership Development Program shows how Visteon is preparing
its people to do just that
As anybody who can still remember the day they left their parents
house, standing on your own two feet is not easy. In order to survive
you must suddenly make decisions which were previously the prerogative
of your parents. Moreover, given how quickly things change, the
training you received doesn’t always prepare you for dealing
with the new environment. So you must acquire completely new skills
as well as develop traditional ones . Above
all, however, independence implies cutting a mental umbilical
cord. When confronted with a situation you must break with the
assumption that someone else will take charge, and do something
about it yourself. Independence requires a new mindset.
This is precisely the motivating force behind the
Visteon Leadership Development Program. Since it was spun off
from Ford in 2000, Visteon, the second largest automotive supplier
in the world, is having to develop skills which were previously
a Ford prerogative. Given the changes and volatility within the
automotive sector, Visteon also needs to find new ways of functioning
in order to be flexible enough to adapt quickly. To do this, it
needs to break with the corporate culture of the past and a find
a voice of its own.
Of the three, the latter probably presents the greatest
challenge. Management literature shows time and time again that
the greatest obstacle to any process of change is people. “Through
factors such as experience, education, corporate culture, level
of responsibility, etc., human beings generate a framework for
assessing, analyzing and acting upon information. Frameworks provide
a yearned-for coherence and stability. But, once established,
also limit the range of possibilities and hence become a barrier
to change,” explains Paddy Miller, Academic Director of
the program.
Out of the comfort zone
“The program is designed to break away from
the existing framework by, on one hand, presenting participants
with new concepts, and on the other, putting them in positions
where they have to take decisions quickly, out of their comfort
zone, and with a limited amount of information,” he continues.
“In doing this, Visteon required a business
school which was also prepared to break their framework by doing
things differently,” says Rory Simpson, director of the
Department of International Executive Education. Thus, apart from
classroom sessions, activities in the program include dividing
participants into groups and getting them to design, build and
race a vehicle with limited materials or cooking paella without
a recipe. On the academic front, all the information can be obtained
on a web site created specifically for the program and participants
actively take their own notes rather than passively expecting
information in the form of a program binder.
New Ideas
The program controls and ensures that participants
are taking on new ideas through a red-thread review at the end
of each day. Participants are debriefed on what they have learned
and fill out a Learning Log, which allows them to register the
insights they have gained in a systematic manner.
In at least one sense, Visteon has a good chance
to succeed. The people most interested in change are those who
one would assume would be the most reluctant – its leaders.
The involvement of the top management in this program is to say
the least impressive. Not only have the Senior Vice-President
Bob Marcin and President of Europe and South America flown in
especially to exchange views with participants, but Visteon´s
President Michael Johnson also came in for the first group. Traditionally
a very hierarchical company, what better way of demonstrating
changing attitudes and times?
Given this commitment, it is only natural that Visteon
should demand an equal level of involvement from its executive
development provider. This is in fact their stated reason for
choosing IESE above stiff competition. The program couldn’t
be more tailor-made if one tried. Not only have Professors Ahmad
Rahnema & Luis Palencia written a finance case specifically
for the program, but other faculty members have visited the company
on numerous occasions to obtain relevant information for their
sessions. In addition, Paddy Miller interviewed Visteon´s
top management to ensure that the content chosen by the faculty
was aligned with the issues Visteon was interested in bringing
to the fore.
The great effort to design and deliver this program
seems to have paid off. Initially Visteon had foreseen two pilot
programs in 2002 with an additional three in 2003. Given the success
of the two pilot programs, Visteon has now decided to increase
the number of editions in 2003 to a total of nine. As one of the
participants Hervé Montloin, Mgf Planning Manager, stated:
“It was as if IESE was a part of Visteon, almost perfectly
tailored.” |