IESE Dean Jordi Canals opened the 2003 Global Alumni Reunion at London’s Queen Elizabeth II Conference Centre on October 18. To an audience of more than 800 alumni and friends of IESE, Canals presented his thoughts on the importance of Europe as a political and cultural pillar for the future of our world.

Executive Summary

At the dawn of a larger EU, Europeans face a challenge: to build a better Europe and to remain a beacon of light for other nations around the world. This effort goes beyond the creation of a free trade area. Enlargement is an opportunity to reflect on the great human, ethical and moral values that are embedded in Europe's past, such as democracy, individual rights and duties and the intrinsic value of each person. Companies can play a key role in the transition by influencing public opinion and working to help improve some of Europe's most cumbersome political processes

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