To renew our companies and to become more competitive, we need to embrace innovation, to treat it as a continuous process, and to make it compatible with the company’s day-to-day operations. Here is a new approach, a systematic way to generate and manage innovation through strategic initiatives.

Executive Summary

Executive Summary
Good intentions are not enough. Companies that want to make innovation a priority must first understand that it is a process that requires more than ideas or technology. Innovation demands “its own rules of the game,” and a change both in mindset and main practices. The purpose of this article is to show how a focus on innovation, which is based on the systematic generation of strategic initiatives, can foster innovation throughout an organization. However, as the authors point out, carrying this out requires more work than inspiration.

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