The Power of Storytelling

In the pragmatic world of business, statistics, data and facts are considered the most reliable way to communicate a message. Yet, research has shown that storytelling is an easier – and perhaps better – way to share information. As Professor Brian Leggett explains, “Telling a story can translate those dry, abstract numbers into a compelling picture.” A picture that listeners will remember.

Executive Summary
Storytelling can be a highly effective way of transmitting your message in the business world. Yet many executives prefer to “stick to the facts.” Here, the author presents examples of stories with impact, and explains that there are two key types: stories for sharing knowledge and stories for motivating people.

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