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Vitalino Nafría, director of BBVA in Latin America, explains the bank’s strategy in South America and his next key challenge: expansion into the United States. After a strong consolidation in the Latin American market last year, the banking group BBVA is looking for opportunities to expand into new growing regions, in particular, the U.S. At a visit to IESE Business School, Vitalino Nafría, director of BBVA America, stated that the approach of BBVA in the U.S. "will be based on a clear policy of segmentation."