Spotlight on India
The Emergence of India

Prof. Ramakrishna Velamuri, who leads IESE’s new executive education program “Inside India,” and Marc Sosna provide insights and surprising facts about India - a country with a skyrocketing number of well-trained IT workers and a new sense of optimism. To be held in 2006, the week-long "Inside India" program will take place in Mumbai and Hyderabad.

Executive Summary
In this article, the authors discuss a few of the opportunities and pitfalls that companies experience in India. India offers substantial benefits in terms of human capital, including strong technical, scientific and management skills. The country is also emerging as a prime manufacturing and resourcing location. A stable democracy, a large English-speaking population and incentives for foreign investors have also served as magnets for attracting leading companies.

Nevertheless, companies need to be well-prepared and take a long-term view of the project. The first few years should be spent learning the new terrain, finding the right partner and recruiting effective local managers.

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