Advice for Small and Medium-sized Enterprises (SMEs) Heading to China
Becoming a Guanxi Leader

Small and Medium-sized Enterprises (SMEs) face distinct challenges when seeking to enter the Chinese market. The Chinese business landscape is difficult and many SMEs lose money in the process. To be successful, you have to know how to be a guanxi leader.

Executive Summary
The key of being succesful in China is knowing how to be a guanxi leader. Prof. Fernández analyzes the three dimensions of this type of ideal, which is difficult for a foreigner to attain. The guanxi leader excels at three levels: external, internal and personal.

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